Author Archive

Check out these hot trend predictions for 2012.

I’m reading one of the best business books I’ve read in a while – I almost hate to reveal that to you so that I can take the credit instead.  But that’d be wrong, wouldn’t it. 

What I’ll do is share some of the ideas I’ve received and tell Read the rest of this entry »

If you only had $50 to invest in your business, what would you do?

Here’s what I suggest . . .

It’s all about asset development and acquisition, my friend.

Let’s let Ebenezer Scrooge be our inspiration for a moment.

If you’ve seen the movie then you probably recall the Read the rest of this entry »

What’s the difference between marketing and selling?  Aren’t they pretty much the same thing?

Um, no.

Marketing is a set of processes for creating, communicating and delivering value to a customer.

Selling falls under the communication set of processes. Good selling is about identifying customer needs and communicating the solution Read the rest of this entry »

This video strikes me as interesting (minus the authors monotone voice and the squeaky pen).  Without using any hype to sell the product it generates interest in learning about a subject most people wouldn’t be interested in.

What do you think?  And does it give you any ideas about how Read the rest of this entry »

“Obviously used, look at the cleat marks.  Only $3000.00″

You know that Elaine worked as a copy writer for J Peterman on Seinfeld.  But you may not know that J Peterman is a real business, with some of the best copy around.

Amazing to me, and maybe to you too, Read the rest of this entry »

This is a cool plugin (free) that I have installed on one of my sites (please visit and Plus-One it!).

Just ignore the stuff about AdwordsIncome.com . . . this is a snippet from a session I taught a group of high level marketers.

DISCLAIMER:  This is a tool intended for my own personal use.  That means two things – 1. I don’t have the right to share it, but I am so you can try it out for yourself and 2. Your search results are put into a spreadsheet that will reside on Read the rest of this entry »

If I had to rate the worst jobs I had it’d be the three months of telemarketing I did.

I learned a lot and I was actually a pretty good telemarketer.  But it was mentally painful to pick up that phone the first time.  And it remained somewhat painful Read the rest of this entry »